the right kind of proteins and that good eating flavor
McColough reveals, to our mingled surprise and horror:
Just so you know, my old ad agency did that meat ad. Every floor of our building featured print ads from the days of yore, and for whatever reason, good ol' floor 17 (my floor) was the retro meat ads. Also -- the ad you have on your web site is the least offensive/alarming of all of the retro-meat ads. I'm trying to find examples of what was hanging on our floor, but can't seem to dig them up on the Internet. In the mean time, please enjoy these other ads that our agency produced: [Man-size taste of honest tobacco comes through] [Mighty good makin's]
Ooooh, here you go... [Meat... You're right in liking it]
Leo Burnett's (the agency's founder) theory was to advertise for meat using images of raw meat against a red background. The "red-on-red" theory was supposed to evoke virility (red was later used as the prominent color of Marlboro cigarettes paired w/a cowboy -- again, virility). Anyhow, this was one example of dozens in which explicit images of meat were paired with odd slogans. For more examples, go to [big gallery from the American Meat Institute]
I especially like the one with William Bendix.